Archive for the ‘Science Fiction’ Category

Got a Business Problem? Look to the Dark Side

September 2, 2008


If you’re an owner of a Major League Baseball team and wondering how to put fans in your empty seats, you don’t lower ticket or concession prices. No sir, you do what the desperate Toronto Blue Jays are doing and you bring in Darth Vader!! This is by far one of the greatest marketing strategies to hit baseball, or businesses for that matter, in a long time. I expect to see every company start using this tactic very soon. How do we raise mortgage rates without upsetting the customers? Darth Vader. How do I bring in more patrons to my strip joint? Darth Vader. I need a second opinion on my cancer diagnosis? Darth Vader. It’s fool-proof. Hurry and get your tickets before they’re gone like Obi-Wan.

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